Data Protection + Privacy Policy

This policy sets out how Applied Medical Technology Ltd collects and uses personal data. It applies to all personal data that we process, regardless of the media on which those personal data are stored, e.g. electronically, on paper or on other materials. The Company is committed to being clear and transparent about how we collect and use personal data and to complying with our data protection obligations. Protecting the confidentiality, security and integrity of the personal data that we process is also of paramount importance to our business operations.

The Company’s data compliance manager has responsibility for data protection compliance within the business. You should contact them if you have any questions about the operation of this policy or you need further information about the data protection legislation, or if you have any concerns that this policy is not being or has not been followed. They can be contacted as follows:

Data Compliance Manager
Applied Medical Technology Ltd,
3960 Enterprise, Cambridge Research Park,
Beach Drive, Waterbeach,
Cambridge CB25 9PE


We collect data from purchase orders, telephone or email enquiries, information request forms submitted to us at conferences and exhibitions and from attendance registers at our training sessions.


  • Your name plus your institution and job title, where relevant
  • Your contact information including invoice and delivery addresses, email address and telephone number
  • Information provided by you or your healthcare provider in any enquiry submitted to us regarding products or services, potentially including health conditions or treatments
  • Information provided by a healthcare provider approving the supply of our products and/or patient funding agreements to an individual
  • Evidence of eligibility for VAT exemption for individuals buying products for their own use
  • Credit card information where relevant
  • A history of the products you have purchased in the past


We use the information we gather:

  • To provide our customers with medical goods, support and training on their use
  • To provide information and training to potential new customers on request
  • To maintain our internal record keeping for accounting and audit purposes and to manage customer accounts
  • To fulfil our obligations to HMRC regarding accounting for VAT
  • To maintain certification of individuals’ training on the products we distribute
  • To comply with ISO 9001:2015 requirements on product traceability so that we can contact customers in the case of product recalls or field safety notices

We may disclose your data to:

  • Our professional advisors and third party agencies insofar as is reasonably necessary for managing risks, obtaining professional advice and managing legal disputes
  • Credit reference agencies and other companies for use in credit decisions, for fraud prevention and to pursue debtors.
  • Regulators, including the MHRA, ABHI and the Department Of Health and Social Care.

We do not engage in direct marketing. We send product information out on request.

We do not carry out any automated processing and do not take any decisions based solely on automated decisio n-making, including profiling.

We do not transfer any personal data outside the European Economic Area.


We are committed to ensuring that your data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical and electronic security measures.

We have implemented an internal data protection policy to ensure all our staff members comply fully with the requirements of the General Data Protection Regulations to safeguard and secure the information we collect.

Credit card details are not stored by the company and are securely deleted as soon as the transaction has been completed.

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for. Sensitive data relating to health will be deleted within a year once our business relationship with a customer has been terminated but some data may need to be kept longer for the purposes of satisfying any legal, accounting, or reporting requirements.

Applied Medical Technology Ltd Data Protection and Privacy Policy May 2018


You may request details of the personal information which we hold about you free of charge.

You may request that we:

  • Correct any errors in your personal data
  • Erase your personal data if there is no good reason for us to continue holding it
  • Restrict or stop the processing of your personal data unless the processing is necessary to provide you with goods or services or to comply with legal obligations or in relation to legal claims
  • Transfer your personal data to another party

If, as a data subject, you wish to exercise any of these rights, please contact our data compliance manager by writing to:

Data Compliance Manager
Applied Medical Technology Ltd,
3960 Enterprise, Cambridge Research Park,
Beach Drive, Waterbeach,
Cambridge CB25 9PE

You may be asked to provide proof of your identity.

You also have the right to make a complaint to the Information Commissioner’s Office at any time.


The Company will review this policy at regular intervals and we reserve the right to update or amend it at any time and from time to time.

It is intended that this policy is fully compliant with the data protection legislation. However, if any conflict arises between the data protection legislation and this policy, the Company will comply with the data protection legislation.